The Good the Bad and the Nostalgic Brand
For my branding module I was asked to look at three brands, focusing on a brand I appreciate, a brand I discourage and a contemporary brand. Here were my opinions.
When I was very young I used to play with Lego. I loved making new models with the coloured blocks and playing with the different Lego characters. I used to keep one of the Lego characters in my pocket when I went outside and play with it wherever I went including school. I remember one time, I made a tower out of Lego and it reached the ceiling, then my brother came in and knocked it over and I started crying. I used to have a big pink box (it was big to me) of Lego which I played with and my brother had a red box but I used to steal different pieces of his if I wanted to make a new model. I remember my mum used to get cross because there would always be a piece of Lego in the corner of different rooms or under the sofa, she used to have to wear slippers all the time in the house so she wouldn’t step on a piece of Lego and hurt her feet. If I ever have kids I would hope that Lego will still be around for them to enjoy. It’s a shame I was too old to play with the Harry Potter and Star Wars figures but at least I can still play the video games.
A contemporary brand that I feel a sense of respect and will always use is IKEA. As a family I have grown up with all the furniture in our house including my room coming from IKEA. The qualities of the products are far better than most companies and the fact that the quality is at fair prices is a huge bonus. Even at a young age IKEA used to be a day trip for my family and still I go with my friends for a day out. As a child the kid’s section is always a fun experience with a play area along with collecting little soft toys and as you get older you start to find certain sections to peck yours interest. Nearly two years ago I made a special IKEA trip for all my university necessities, which I’m sure a lot of students made, spending a lot of money on plates and knifes along with bathroom stuff. I love IKEA, the fact that you can pretty much always have a reason to go there whether its just for a candle or toilet brush pretty much most people love going to the café upstairs. The food is amazing, Swedish meatballs with gravy always make my mouth water and free refills on all drinks.
A brand I feel I have no trust towards is photobox the online photo printing company. Unfortunately my lack of trust stems from bad experience with them. During my art foundation I ordered a few prints for a final project, with express next day delivery and they took the money from my account and two weeks after my presentation date, my prints came through with no apology. They charged me £10 for next day delivery, which when I asked for a refund it took three weeks to get a full refund. With just one bad experience unfortunately my opinion of them has gone down and would personally not recommend them to others.