The Future of Social Media

The Future of Social Media

With the rise of  social networks such as Facebook and Twitter and the rise in businesses using these platforms to communicate with consumers, where will social media stand in the future?

The amount of growth and engagement in the Internet is growing immensely, every day, month and year software is being updates and developed. The amount of information now being stores on the web is increasing daily, Facebook, Twitter many other platforms are using data collected from users to create new and exciting technology to help you as a consumer work, communicate, and broaden your digital footprint.

Mobile marketing is another factor in social media that will develop as the years go on, mobile devices now have applications that are being used for different needs on a daily usage but still companies are trying to create more and more applications for these smartphones and tablets that will help consumers go even further. With the development in technology social media will develop with it and so will mobile networking, for example with the new software from Apple called Siri, users can now send messages, schedule meetings and make phone calls simply by talking to their phones. Is this what the future will be like in 10 years time where we start talking to machines instead of people.

Cloud computing is another new and simpler way of communicating, storing and engaging especially for business. Cloud computer is a delivery of computing, where resources information and software can be stored within different devices such as phones, laptops, servers and tablets. Through this technology we can now exchange information in the forms of apps which cost less and more secure and reliable, which can be customised to suit your needs.

However with the rise in social media, there is always a downfall. Here we enter the Digital Darwinism era, where the evolution of consumers behavior when society and technology evolve faster than your ability to adapt. The influences of the Internet now disrupt the business world with the decisions consumers now make with purchasing products and services, local businesses need to work to keep up with the age of social media otherwise be left behind. With many companies now going out of business it makes you question is social media a good thing or a bad thing?

The future of social media could be about businesses focusing, not on the number of consumers in their communities, but the levels of engagement to the extent of them knowing too much. Relationships could become broader with people being able to talk to other from across the world in 3D. Mobile technologies could dominant the culture we live in to the extent where we don’t even see each other. Companies could be able to know exactly what we want, without us having to look to far. But the power of social media is a scary but astounding phenomenon it can be impossible to predict what will come next but with what has come out of social media so far, we are onto a pretty good start.


About Grach

I love meeting new people, I study Advertising at Falmouth University and live near Bristol, Im a creative thinking and a very organised person. My friends call me Gracie and I love my friends to bits! :)

Posted on January 25, 2012, in Social Media. Bookmark the permalink. Leave a comment.

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