The Social Media World of Politics
Posted by Grach
Social Media and Politics
Politics is always a touchy subject, voting for a political party is always a difficult decision but how do these parties use social media to help their campaigns. With the use of social media campaigners now have a huge opportunity to communicate with a greater scale audience.
In 2010 the general elections was one the biggest topics in the country. Three top candidates in the running, David Cameron, Nick Clegg and Gordon Brown, all with a message and campaign strategy. A way of pushing voters to listen to what each candidate had to say, YouTube and Facebook united together to create the Digital Debate where YouTube and Facebook users were asked to submit questions to ask the politicians. With over 5000 questions submitted the response was a phenomenon. The questions were then put to a vote and over 180,000 voters chose their favourite question to ask. Ten of the most popular questions from across five categories including; law and order, health and education and economy were submitted to the party leaders. Their video answers were then recorded and uploaded on YouTube where users could make opinions and
comments on each video. Along with the video posts, Facebook created a page called Democracy UK on Facebook, where users could read up on the general elections and the current events happening at the time. Along with a Facebook event called “Rate the Debate” where users could watch the leader’s debate on Sky News, and vote whether they were liking what was being said or not through a polling system which then lead to a meter showing the highs and lows of the debate. On the day of voting, Campaigners used Facebook as a way of getting people to vote with a helpful reminder at the top of people’s news feed to promote people to go vote and show that they voted.
Local politicians again have a great source of power when it comes to social media through social networks such as Twitter local MP’s can contact voters directly through messaging and tweets. Looking at the idea of B2C marketing, and the relationship driven methods of building relationships with consumers and engaging them to a level where they are
remembered, MP’s can use this type of marketing to promote themselves.
Along with political campaigning, there is political events and uprising, and again social media is playing a more active role in politics. Looking at the social media influences in the Arab Spring, social media changed the way stories and news was broadcasted. For example in Egypt, live broadcasting of the events were being uploaded onto the internet within minutes, along with YouTube videos messages such as a young girl who posted a message to the Egyptian President, President Mubarak about her thoughts on the current protests in the country.Juju’s Message