Beauty, the ugly truth?

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This was a campaign I worked on to try and show people as themselves, their true beauty. Using comment cards I asked people from my course to pose in a photoshoot, expressing themselves in a new and almost shocking way. Don’t worry we kept our underwear on. The idea behind the work was that in the media people are shown as thin, beautiful and elegant! But in some cases the media frowns on a celebrity who goes out without makeup on or a model who is seen eating a cheese burger. I felt this is wrong and the effect it has on the younger generation who look up to these people as role models is devastating. So in this campaign i wanted to tell the world that everyone is beautiful and yes you can see floors in yourself and your appearance but it doesn’t matter because there is always someone who finds you beautiful.


About Grach

I love meeting new people, I study Advertising at Falmouth University and live near Bristol, Im a creative thinking and a very organised person. My friends call me Gracie and I love my friends to bits! :)

Posted on June 19, 2010, in Advertising. Bookmark the permalink. Leave a comment.

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